It’s Your Time To Play

Hello! I'm Alex. I'm an artist, teacher, and recovering perfectionist living in Madrid, Spain. And I am absolutely, unapologetically, still figuring everything out.

I’ve been an artist for 30 years and teaching for going on 13 years. I live to learn and my favorite way to learn is by making stuff. I adore the process of creative play and that’s my favorite thing to teach! 

I wish I could go around with a magic wand and eradicate the belief we all seem to have that we don’t have time to play.

Because it’s not time we’re short on, it’s energy. I’ve spent my whole life devoted to art-making, and if there’s one thing I know it’s that there’s a direct connection between play and energy.

Play is an energy source. And you can use creative play to boost your vitality.

It boils down to this:

The more energy you have, the more joy and the better brain health you’ll experience. Not only that, but the more time you’ll find because you’re making better choices.

Instead of measuring your life by how much time you lack, what if you measure your life by how much vitality you experience?

And sooooo, this is where I come in.

I don’t wanna teach you how to be good at creativity.

I’m on a mission to show you how you don't have to be good at creativity, for creativity to be good for your brain and your vitality. 

Yep, I’m here to invite you to come play with me. My live workshops are all about play immersion where I guide you step by step. Not as a means to inspire you to make good art. But as an invitation to lean into the process and connect the dots for yourself.

So think of me as your personal trainer for getting your creative mojo back on track.

And think of my workshops as play immersion workouts for your mindset, brain health, and overall well-being.

Come see what spending time in creative play does for your vitality and brain health.

Oh, and my teaching style is Phoebe (Friends) meets Lois (Malcom In The Middle), with a dash of Glinda The Good Witch. Smile.


Speaker and podcast guest info page for Alex Mitchell.
Click here to go to my Media & Speaking page

Get on my mailing list and grab the free Permission To Play Training:

This is a short, fun training (less than an hour!) where I'll guide you through my own 6-step framework for getting unstuck through play.

In this training, you'll be scribbling, doodling, making marks, and having fun with your art supplies. No fancy skills required. Just you, some markers or crayons, and a willingness to play. 

What you'll take away: 
• The satisfaction of giving yourself the gift of spending time on yourself 
• The joy of having fun with your creative side 
• A simple framework you can use anytime you need to jumpstart your momentum 

You can subscribe using the form below!


Studio portrait of artist author Alex Mitchell founder of the Twinki-Winki fashion brand.
photo: ©Diego Alonso, Madrid, Spain

A little more about me:

Twinki-Winki® is my colorful universe of original art on joyful products (think: fashion accessories and home decor). Plus I create online workshops designed to help you reconnect with your own playful, creative energy.

Over the years, I've worked in just about every medium imaginable. From paintings, wood sculptures, soft sculptures, watercolor drawings, monster puppets, to murals, and everything in between. 

I've had big studios and shoebox apartments. I've worked full-time making art and juggled multiple side jobs. I've shown in galleries and quit them all in a rage. I've been stuck, and I've gotten my butt unstuck more times than I can count.

Looking back, I can see that the magical thread weaving through my journey is my ability to embrace play despite my perfectionism.

And this is why I do what I do! I’m passionate about giving all the amazing art-loving recovering perfectionists out there permission to stop pushing and start playing.


Here’s some love for ya!

Check out these free goodies:

• Besties Forever (PDF)
A worksheet about things you can do to be your own best friend every day. Because all the good you want in your life starts by feeling good about yourself. Yay!
CLICK HERE to download your Besties Forever Worksheet (PDF)


• Twinki-Winki Manifesto (PDF)
Give yourself a little reminder to stay true with this feel-good declaration.
CLICK HERE to download your Twinki-Winki Manifesto (PDF)


Portrait of artist author Alex Mitchell founder of the Twinki-Winki no-fuss fabulous fashion accessories brand.

Let me fill your inbox with color, joy, smiles, style, and attitude.

Here’s what others are saying about Twinki-mail:

“Your newsletter is Fab. Oozes love, mischief, delight and big permission to play. I love your clear consistent message - celebrating fun, freedom, aliveness and the full joyful acceptance of it all. Hurrah for Twinki-Winki.”
Aine Divine about
Penicuik, UK

“I love your spunky attitude so much!”
Sylvia Larkin
Houston, TX, USA

“Interesting, truthful, and reliable.”
Carlota Mitchell (my mom)
Jacksonville, FL, USA

“Love your letters! They’re visually happy!! They always leave me feeling positive and ready to try something new.”
Michelle Isroff
Bexley, OH, USA