Today You Twinki-Winki

Well, hello!
If we haven’t met before, I’m Alex.

I love making art, fashion, and teaching creativity.

But really, I’m a perfectionist who doesn’t give a rat’s ass about being a perfectionist anymore.

And I’m pretty amazing at exploring and expressing my creativity.
Ya see I’ve devoted most of my life to my art.

Studio portrait of artist author Alex Mitchell founder of the Twinki-Winki fashion brand.
photo: ©Diego Alonso, Madrid, Spain

Although I’ve been making art for over twenty years and teaching kids for over twelve, I’ve let my inner perfectionist be the boss of me. And her control-freak tendencies have had me frazzled and living small for longer than I care to remember.

For years I’ve struggled with my perfectionism and feeling stuck.

Ya know how some of the brightest people you know never have enough time to work on their projects? How they’re always too tired to do the fun stuff they love? And how they always feel behind no matter what they do?

Well, what I do is help them to play more. Yep, I show them how to use their creativity as the spark for their inner shift.

Here’s what I figured out:
There’s always a way to bring more creative play into your life. And as long as you can play and try new things, you’re never stuck.


Expressing your creativity is the fastest way to feeling good.

If being creative really lights you up, but you can never find the time no matter how hard you try.

If it’s driving you crazy that you keep putting off your favorite creative projects.

Then let me show you how to stop self-sabotaging. Let me help you start exploring, expressing, and enjoying your creativity again.

I can’t promise that you’ll stop self-sabotaging forever. But I can promise that you’ll learn the truth about your self-sabotage. And how easy it is to get into the habit of expressing your creativity on a regular basis.

I can promise you this:

• One insightful moment of creative play can dissolve years of resistance giving you new-found energy
• The fun you have with your creative side spills over into all parts of your life
• Igniting the creative spark inside you gives you fresh eyes to try new things and make changes

Funny quote by Martha Beck about perfectionism: I’m still a perfectionist. I just don’t care. Mauve text on yellow.

Here’s what I do:
I create products and courses for people who want to play more and care less.

The best piece of praise I ever got from a customer was: “Your boa scarf is getting a workout. It’s like sprinkling joy into the room wherever I go.”

Helping people to express their creativity, like that, makes me so proud and drives everything I do.


Fabulous is as fabulous does. Feel fab whenever you darn well please. Amen.


If you’re looking for ways to have fun with your creative side, I’d love to help you.

My calling is to show you how to use the creative process to spark your inner growth:
• By helping you share your joy through vibrant products that let you express yourself
• By showing you how to bring more creative play into your life
• By encouraging you to focus on your own values and care less about what others think

Think of me as a rebel on a mission to bring more joy to the world, one human at a time. Starting with myself. And I just happen to be an artist, a teacher, and a fashion misfit. So there ya go.

When I’m not making art or teaching creativity, I can be found sipping on cappuccinos in expensive hotel lobbies, geeking out over making worksheets, or binging on podcasts about brain science.

Quirky self portrait using fisheye lens. Alex Mitchell posing as pink fairy wearing tulle dress and holding magic wand.


Okay Alex, this all sounds just ducky. I get it. But what if I can’t find the time no matter how hard I try?

So here’s the deal. Your creativity is your genius.

But when you try to squash your creativity, it turns into an energy-sucking monster called resistance.

And your resistance is creating some serious energy leaks for you.

These energy leaks are sneaky. They can show up in your life as multitasking, clutter, worrying, caring too much, indecisiveness, and perfectionism. They drain your energy on a regular basis and you may not even notice anymore.

Yep. You've got time going down the drain, baby. That’s time you could use for self-care, learning, and nurturing your creativity.

Here’s your next move:

• Get on my mailing list!
It’s time for a little weekly attitude boost from yours truly delivered straight to your inbox. Sign up for Twinki-mail and grab your freebies!

• Go to the START HERE page and read more about self-sabotage and the reason you don’t have a time problem.

Portrait of artist author Alex Mitchell founder of the Twinki-Winki online fashion brand.
I'm Alex, your Twinki-Winki little-miss-sunshine.

I’ll see you in your inbox!

Have a great day and be kind to yourself!
Thanks for being here. Sparkle on!

Big hugs from your Twinki-Winki little-miss-sunshine.