Today You Twinki-Winki


My family moved around a lot when I was young. I spent my early childhood in Germany, my middle-school years in the US, and my high school years back in Germany. While my parents worried about packing up our lives in boxes, I got really good at daydreaming about my future life. Each move was not only an adventure but a fresh start to a new version of me.


It kinda made me fearless in a lot of ways. Focusing on the future was my coping mechanism for dealing with all the sad and scary thoughts about moving.

And it might explain why I have ants in my pants about forging ahead and finding my place in the world.

One thing’s for sure, I’m a firm believer in following your heart. Which is how I’ve ended up going down a rebel path of art-making and fashion.

So think of me as a rebel on a mission to bring more joy to the world, one human at a time. Starting with myself.  And I just happen to be an artist, a storyteller, and a fashion misfit. So there ya go.

Studio portrait of artist author Alex Mitchell founder of the Twinki-Winki fashion brand.
photo: ©Diego Alonso, Madrid, Spain

The life you want wants you.

Right about the time I turned fifty, i came across a quote that blew my mind. It said, The life you want wants you.

It got me to thinking about my desires as messages from my future self.

Being a rebel hasn’t always been easy for me. Truth is, sometimes it feels like I’m hell-bent on complicating my life. Which is so not what I want. That’s why I started identifying with my future self. I know she’s thriving because she’s figured out how to allow ease into her life. And I’m in the process of becoming her.

Alex Mitchell surrounded by lots of fashion magazines dreaming about her future fabulous self.

Feeling fab starts with a desire and manifests in your behavior to look as fab as you feel.

Focusing on your future you makes becoming her so much easier. She’s your version of fabulous. And she’s planted those desires inside you so that you can bloom into her. If you follow your desires, you’ll always be thriving. If you can start thinking like her now, you can adjust your behavior to support you. Like creating habits and rituals that make us happy because no matter how different our individual desires may be, ultimately what we’re all after is more ease and joy in our lives.

The only thing that can get in our way is feeling undeserving of what we desire.

That’s the obstacle we’re all trying to get over, isn’t it? We’re all dealing with our own resistance to feeling worthy of what we desire.

So let me be the one to remind you that:

Not only are you already worthy of all you desire, but your sole purpose here is to dream and desire. Because the act of dreaming and desiring is how we expand. And expansion is what we feel and do when we love being alive.

Portrait of artist author Alex Mitchell founder of the Twinki-Winki online fashion brand.
I'm Alex, your Twinki-Winki little-miss-sunshine.


If it were up to me, you’d never put feeling fab on hold. Ever.

Because you’d always feel worthy of feeling good.

I launched Twinki-Winki to create a brand of wearable art and feel-good fashion accessories that encourages inspired rebel living. That’s the philosophy behind all Twinki-Winki products. The goal is to bring ease into your day-to-day so you can feel fab whenever you want.

Twinki-Winki is all about helping women feel fab whenever they darn well please.

Because life is too short to put feeling fabulous on hold, don’t ya know.

It’s your time to shine. Yep, today you twinki-winki.


p.s. Here are some links for further reading about Twinki-Winki:

• On the FOLLOWING JOY page you’ll get a swift intro to my passions from early childhood.

• On the TWINKI-WINKI PHILOSOPHY page you’ll learn how inspired rebel living can help you.

• On the TRIBE page you can read how Twinki-Winki wants you to be your own bestie.

• On the TESTIMONIALS page you can find out what customers, aka the Twinki-Winki Warriors, are saying about their products.

• And there’s always more feel-good reading on the TWINKI-WINKI HQ BLOG and the POSH ME FAB FASHION DIARY.