Fashion accessories, home decor, and online courses.

Inspiration for feeling good, loving life, and expressing your creativity.

Fabulous is as fabulous does.

Well, hello! I’m Alex. I’m an artist, teacher, and fashion misfit.

But really, I’m a perfectionist who doesn’t give a rat’s ass about being a perfectionist anymore.

And I’m pretty amazing at exploring and expressing my creativity.

Ya see I’ve devoted most of my life to my art.

  • Funny quote by Martha Beck about perfectionism: I’m still a perfectionist. I just don’t care. Black text on pink.
  • Alex Mitchell feeling fab wearing a chic multicolor large square scarf tied around her neck over pink top.

Original art on joyful stuff + creativity courses to spark your play.

All Twinki-Winki products begin as original art you won’t find anywhere else.

Each design is born from colorful, curious play. I believe creativity matters deeply, and I pour that energy into everything I make.

But it doesn’t stop at art. Twinki-Winki products are made to be lived with. From tote bags and towels to mugs and blankets, these products are cheerful, practical, and no-fuss fabulous: easy to use, easy to care for, and full of joyful charm.

At the heart of it all is a spark of creativity I hope will inspire your own. Because YOUR creativity matters too. Oh, yeah.

And if you're feeling that spark, come explore it with me!

Alongside the fun products I create, I also offer creativity courses designed to help you reconnect with your own playful, creative energy. These courses are a space to explore, express, and remember the joy of making.

My dream for you is that your creative play spills over into all parts of your life.

Start here.

If being creative really lights you up, but you’re struggling with perfectionism. And as a result, it’s driving you crazy that you keep putting off your favorite creative projects.

Then let me help you get your time back.

I get it, you’re looking for ways to be more disciplined with your time. Like maybe you want a morning routine to dive into those creative projects you love.

So let’s explore sprinkling tiny creative play breaks into your life.

Because the real magic happens when you use my workshops as a springboard to jump in and let yourself play in short 10-15 minute bursts.

Go to the START HERE page and learn about The Play Experiment. I’ve tried sticking to my routines for years and years with little success. And The Play Experiment is a game I’ve created to help me. I know it can do the same for you.

Life is too short to put feeling fab on hold.

  • Melinda feeling fab with her happy multicolor fashion boa scarf style outfit while riding her bike around San Francisco.

    Melinda

    “Like everyone else, I have no idea what the world will look like next. I do know I feel better about being me than I ever have!”

    Superpink Boa Scarf 
  • Laila all smiles and ready for takeoff wearing her playful pattern multicolor tote bag and holding colorful balloons.

    Laila

    "I feel ready for takeoff with my Twinki-Winki warrior tote! Hold on to your hats, here I come!"

    Macaroni-Dripdrop Tote Bag 

Alex Mitchell all dressed up drinking coffee with curlers in her hair feeling fab and wearing a colorful stylish lush boa scarf.

Fabulous is as fabulous does. Feel fab whenever you darn well please. Amen.

Following joy, unleashing creativity, and diving into playfulness – that’s how I shine in the world!

And I’m thrilled to create products and courses designed to help you do the same!

Let’s shop, baby!

Quirky self portrait using fisheye lens of Alex Mitchell dressed in pink tulle dress holding magic wand and posing as pink fairy.

Here’s your next move:

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