Fashion accessories, home decor, and online courses.

I make this stuff to fill your life with color, joy, smiles, style, and attitude.

Fabulous is as fabulous does.

Well, hello! I’m Alex. I’m an artist, teacher, and fashion misfit.

But really, I’m a perfectionist who doesn’t give a rat’s ass about being a perfectionist anymore.

Well, ahem, don’t get me wrong, my perfectionism still has me pushing harder and doing everything the hard way. It’s still got me convinced that all I need is more discipline to squeeze more tasks into my day. And it still hates getting messy. Uh-huh.

But I’m lucky, you see, because making art is inherently about jumping in, getting messy, and not being afraid of making mistakes.

Looking back, I can see that the magical thread weaving through my journey is my ability to embrace play despite my perfectionism.

  • Funny quote by Martha Beck about perfectionism: I’m still a perfectionist. I just don’t care. Black text on pink.
  • Alex Mitchell feeling fab wearing a chic multicolor large square scarf tied around her neck over pink top.

Original art on joyful stuff + creativity courses to spark your play.

All Twinki-Winki products begin as original art you won’t find anywhere else.

Each design is born from colorful, curious play. I believe creativity matters deeply, and I pour that energy into everything I make.

But it doesn’t stop at art. Twinki-Winki products are made to be lived with. From tote bags and towels to mugs and blankets, these products are cheerful, practical, and no-fuss fabulous: easy to use, easy to care for, and full of joyful charm.

At the heart of it all is a spark of creativity I hope will inspire your own. Because YOUR creativity matters too. Oh, yeah.

And if you're feeling that spark, come explore it with me!

Alongside the fun products I create, I also offer online courses designed to help you reconnect with your own playful, creative energy. These courses are a space to explore, express, and remember the joy of making.

My dream for you is that your creative play spills over into all parts of your life.

Start here.

If your creative projects are piling up while perfectionism keeps you stuck always trying harder, I get it.

Maybe you have plenty of free time after work and on weekends, but zero bandwidth to do anything that really matters to you, like your art. Your perfectionism has you convinced that all you need is more discipline. Go to the gym every day. Read more self-help books. Push through. Try harder.

If that's you, know this:
You don’t have to put your joy on hold anymore.

Get on my mailing list and grab the the free Permission To Play Training:
This is a short, fun training (less than an hour!) where I'll guide you through my own 6-step framework for getting my butt unstuck through play.

Think of me as your personal trainer for getting your creative mojo back on track.

In this training, you'll be scribbling, doodling, making marks, and having fun with your art supplies. No fancy skills required. Just you, some markers or crayons, and a willingness to play.

What you'll take away:
• The satisfaction of giving yourself the gift of spending time on yourself
• The joy of having fun with your creative side
• A simple framework you can use anytime you need to jumpstart your momentum

CLICK HERE to learn more about what’s inside Permission To Play!

Life is too short to put feeling fab on hold.

  • Melinda feeling fab with her happy multicolor fashion boa scarf style outfit while riding her bike around San Francisco.

    Melinda

    “Like everyone else, I have no idea what the world will look like next. I do know I feel better about being me than I ever have!”

    Superpink Boa Scarf 
  • Laila all smiles and ready for takeoff wearing her playful pattern multicolor tote bag and holding colorful balloons.

    Laila

    "I feel ready for takeoff with my Twinki-Winki warrior tote! Hold on to your hats, here I come!"

    Macaroni-Dripdrop Tote Bag 

Alex Mitchell all dressed up drinking coffee with curlers in her hair feeling fab and wearing a colorful stylish lush boa scarf.

Fabulous is as fabulous does. Feel fab whenever you darn well please. Amen.

Following joy, unleashing creativity, and diving into playfulness – that’s how I shine in the world!

And I’m thrilled to create products and courses designed to help you do the same!

Let’s shop, baby!

Quirky self portrait using fisheye lens of Alex Mitchell dressed in pink tulle dress holding magic wand and posing as pink fairy.