You want to feel fab. You just keep putting it off.

We want to feel good, we want to look stylish, we want to express our creativity and our vitality. But more often than not, we’re self-sabotaging ourselves by our thinking habits. And we feel stuck.

Truth is, we’re all dealing with our own resistance to feeling worthy of what we desire.

Getting unstuck and living the life you want.

The first step to getting unstuck is to belong to yourself. The next step is to be intentional about who you’re becoming. Your personal style is your shortcut to both. And that’s where Twinki-Winki comes in.

I launched Twinki-Winki to create a brand of wearable art and feel-good fashion accessories that encourages inspired rebel living. That’s the philosophy behind all Twinki-Winki products. The goal is to bring ease into your day-to-day so you can feel fab whenever you want.

If it were up to me, you’d never put feeling fab on hold. Ever.

Let Twinki-Winki fill your life with color, joy, smiles, style, and attitude.

What if I don’t feel that way about myself? And what does fashion have to do with it anyway?

Liking yourself might very well be the hardest thing you’ll ever learn to do. But there’s an easy way to build momentum that will have you feeling good about yourself right away:

Playing dress-up.

We know our current thinking habits are creating our future. But we get stuck trying to change our thinking habits. We find ourselves repeating the same unwanted behaviors over and over again.

Whenever we feel stuck, the trick is to use the action of creating momentum to our advantage. We can create momentum that carries us to new better-feeling thoughts. It might sound crazy but by having fun with your personal style, you’re well on your way to developing new thinking habits that support your desire to live the life you want.

When you can look in the mirror and what you see matches how you feel about yourself, now that’s fabulous.

Life is too short to put feeling fab on hold.

Melinda feeling fab with her happy multicolor fashion boa scarf style outfit while riding her bike around San Francisco.




Laila all smiles and ready for takeoff wearing her playful pattern multicolor tote bag and holding colorful balloons.

Thanks for the pep talk. And you are?

Well, hello! I’m Alex and I make art, write, and design fashion accessories.

Think of me as a rebel on a mission to bring more joy to the world, one human at a time. Starting with myself. And I just happen to be an artist, a storyteller, and a fashion misfit. So there ya go.

Art-making and fashion are my chosen rebel path.

Who better than a rebel to inspire you to follow your joy and own your desire to feel fabulous! Because what a rebel values most is freedom. Namely, the freedom to love yourself and express your creativity.

Your future self is fabulous.

She’s a direct result of your current thinking habits. And you can start being her today. It’s as simple as liking yourself. Yep, today you twinki-winki.

Fabulous is as fabulous does.

To do fabulous start by thinking like your future fab self now. Because she’s treating herself with kindness and having fun styling her outfits. She’s expressing her creativity and not waiting for a special occasion. Let Twinki-Winki fill your life with color, joy, smiles, style, and attitude. Let’s do fabulous together.

Okay, so now what?

Portrait of artist author Alex Mitchell founder of the Twinki-Winki no-fuss fabulous fashion accessories brand.

Twinki-Winki® is no-fuss fabulous.

NO-FUSS = easy use, easy wear, easy care
FABULOUS = a desire to feel good in your day-to-day

Choose from boa scarves, totes, tees, backpacks, prints, mugs, pillows, towels, blankets, and laptop cases.

A group of colorful polaroids showcasing Twinki-Winki boas, tops, bags, mugs, prints, pillows, and laptop cases.

Feel fab whenever you darn well please. Amen.

Joy is knowing that dressing fabulous can fit into your machine-washable-life.