Fabulous is as fabulous does.

Hi, I’m Alex. I’m an artist, teacher, and fashion misfit.

For years I struggled to get over my perfectionism. Although I’ve been consistently making art and writing for over 20 years, I’ve been too afraid to stop living small. I’ve let my perfectionism keep my joy on hold nearly all my life.

Then I discovered that my sassy misfit attitude is a superpower for getting myself unstuck.

  • Funny quote by Martha Beck about perfectionism: I’m still a perfectionist. I just don’t care. Black text on pink.
  • Alex Mitchell feeling fab wearing a chic multicolor large square scarf tied around her neck over pink top.

Getting unstuck.

Now I’m a recovering perfectionist who’s learned how to care less and play more. And I inspire other women who feel stuck to do the same. Yep, I’m in the process of making a beautiful life by getting my butt seriously unstuck. Uh-huh. Because I’ve got me a philosophy. No lie.

I like to call it inspired rebel living because that makes it sound all swanky. But honestly, it's pretty darn simple. It’s equal parts attitude, love of process, and satisfaction. And it goes like this:

The more you like being you, the more you thrive.

What if I don’t feel that way about myself?

Well, caring less and playing more is the fastest way to getting unstuck and feeling good about yourself.

So let me start by reminding you that fabulous is as fabulous does.

This means:
• You don’t need to wait for a special occasion to dress up
• You don’t need a reason to feel good about yourself
• You don’t need permission from anyone else to shine

All you need is to be willing to try something new. Just for today.

Life is too short to put feeling fab on hold.

  • Melinda feeling fab with her happy multicolor fashion boa scarf style outfit while riding her bike around San Francisco.


    “Like everyone else, I have no idea what the world will look like next. I do know I feel better about being me than I ever have!”

    Superpink Boa Scarf 
  • Laila all smiles and ready for takeoff wearing her playful pattern multicolor tote bag and holding colorful balloons.


    "I feel ready for takeoff with my Twinki-Winki warrior tote! Hold on to your hats, here I come!"

    Macaroni-Dripdrop Tote Bag 

Twinki-Winki is no-fuss fabulous.

NO-FUSS = a desire for simplicity and ease
FABULOUS = a desire to feel good in your day-to-day

Choose from scarves, totes, tees, backpacks, prints, mugs, pillows, towels, blankets, and laptop cases. And I’m delighted to announce that I’m now also offering online workshops. Yay!

Other brands make fussy products that you can only wear on special occasions. That’s because they use the wrong materials that require special care. Or their colors are hard to match with your existing wardrobe. And many times they make their products so lackluster that you never feel like wearing them. So you forget you have them. The end result is a closet full of trendy products that never get worn. And where’s the joy in that?

When you buy from Twinki-Winki, you know that dressing fab fits into your machine-washable-life. I make my fashion accessories no-fuss fabulous. This means they’re designed for easy use, easy care, and easy wear.

Because joy is never having to put feeling fab on hold ever again.

Alex Mitchell all dressed up drinking coffee with curlers in her hair feeling fab and wearing a colorful stylish lush boa scarf.

Thanks for the pep talk. And you are?

Think of me as a rebel on a mission to bring more joy to the world, one human at a time. Starting with myself. And I just happen to be an artist, a teacher, and a fashion misfit. So there ya go.

Who better than a rebel to inspire you to follow your joy and own your desire to feel fabulous! Because what a rebel values most is freedom. Namely, the freedom to love yourself and express your creativity.

Take it from me, a recovering perfectionist and introvert now showing up in videos as the Pink Fairy for all to see. Because I’m giving myself permission to shine by caring less and playing more.

Quirky self portrait using fisheye lens of Alex Mitchell dressed in pink tulle dress holding magic wand and posing as pink fairy.

Fabulous is as fabulous does. Feel fab whenever you darn well please. Amen.