Fashion accessories, home decor, and online courses.

Inspiration for feeling good, loving life, and expressing your creativity.

Fabulous is as fabulous does.

Well, hello! I’m Alex. I’m an artist, teacher, and fashion misfit.

But really, I’m a perfectionist who doesn’t give a rat’s ass about being a perfectionist anymore.

And I’m pretty amazing at exploring and expressing my creativity.

Ya see I’ve devoted most of my life to my art.

  • Funny quote by Martha Beck about perfectionism: I’m still a perfectionist. I just don’t care. Black text on pink.
  • Alex Mitchell feeling fab wearing a chic multicolor large square scarf tied around her neck over pink top.

Getting unstuck.

For years I’ve struggled with my perfectionism and feeling stuck.

Here’s what I figured out:
There’s always a way to bring more creative play into your life. And as long as you can play and try new things, you’re never stuck.

Expressing your creativity is the fastest way to feeling good.

If being creative really lights you up, but you’re struggling with perfectionism. And as a result, it’s driving you crazy that you keep putting off your favorite creative projects.

If you spend waaaaaay more time avoiding and thinking about not doing than actually doing what you wanna do. And you’re seriously starting to wonder if you’ll ever have the time.

Then let me help you get your time back.

Let me show you how to start exploring, expressing, and enjoying your creativity again.

Start here.

Go to the START HERE page and read more about the reason you don’t have a time problem.

My hope for you is that you boost your energy and stop feeling stuck.

AND wouldn’t it be amazing if your newfound energy spilled over into all parts of your life? So that all those creative projects you’ve had piling up for years no longer seem impossible. Yay!

Tell me more

Life is too short to put feeling fab on hold.

  • Melinda feeling fab with her happy multicolor fashion boa scarf style outfit while riding her bike around San Francisco.

    Melinda

    “Like everyone else, I have no idea what the world will look like next. I do know I feel better about being me than I ever have!”

    Superpink Boa Scarf 
  • Laila all smiles and ready for takeoff wearing her playful pattern multicolor tote bag and holding colorful balloons.

    Laila

    "I feel ready for takeoff with my Twinki-Winki warrior tote! Hold on to your hats, here I come!"

    Macaroni-Dripdrop Tote Bag 

Alex Mitchell all dressed up drinking coffee with curlers in her hair feeling fab and wearing a colorful stylish lush boa scarf.

Thanks for the pep talk. And what do you do exactly?

I create products and courses for people who want to play more and care less.

I’ve been making art for over twenty years and teaching kids for over twelve. And my latest adventure is teaching online workshops.

The best piece of praise I ever got from a customer was: “Your boa scarf is getting a workout. It’s like sprinkling joy into the room wherever I go.”

Helping people to express their creativity, like that, makes me so proud and drives everything I do. Smile.

Here’s your next move:

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Quirky self portrait using fisheye lens of Alex Mitchell dressed in pink tulle dress holding magic wand and posing as pink fairy.

Fabulous is as fabulous does. Feel fab whenever you darn well please. Amen.

If you’re looking for ways to have fun with your creative side, I’d love to help you.

My calling is to show you how to use the creative process to spark your inner growth:
• By helping you share your joy through vibrant products that let you express yourself
• By showing you how to bring more creative play into your life
• By encouraging you to focus on your own values and care less about what others think

Let’s shop, baby!